![]() He made his name with comedy skits on Instagram, often with his grandmother, but now his reel features music, fancy cars, custom clothing and sponsored posts. Dina’s friend Rahim Abramov became the country’s highest-paid TikTok creator in 2020. Like many of her peers, she references designer clothes, travel and her latest ad campaigns. Among the most popular is Dina Saeva, 22, who has more than 7.6m followers on Instagram and 24.5m on TikTok, where she posts short dance routines to viral songs and sports an ever-changing fashion aesthetic (including dressing as a goth, an e-girl and a Kylie Jenner-esque “Insta baddie”). Russia is home to a thriving community of influencers and content creators, who live a life of luxury compared with the average citizen. In a video featuring the Soviet folk song Katyusha, Dasha writes: “I hope my position is clear” and adds the Russian flag and heart emojis. ![]() On her TikTok page she appears to briefly participate in a trend associated with nationalist messaging. She also worries that the military situation might mean someone called Denis, whom I take to be her boyfriend, could be conscripted into the army. Later, she clarifies for her followers that what prompted her to consider leaving Russia is the potential hit to her income now that the Russian government is blocking access to Instagram. Russian influencer Dasha, alongside red hearts and the Russian flag Moscow-based Dasha asked her 126,000 Instagram followers if she should leave the country ‘until the situation calms down’ĭoes Dasha’s concern about “world news” extend to criticism of Putin’s war in Ukraine? Not exactly. In smaller black text underneath, she elaborates: “At least for a little bit of time, until the situation calms down and we have a better understanding.” There is a question box for followers to answer: “What do you think about this?” Next tile: “Maybe I should leave Russia?” in bold red letters. “I was constantly watching the news to understand what was going on in the world and one thought wouldn’t escape my mind …” she writes. The next tile shows Dasha looking solemnly at her phone. The atmosphere is warm, the alcohol flowing. “I wasn’t on social media for over a week and I want to talk about my news and the news of the world,” she says.Īfter taking a weekend trip to a friend’s dacha in the countryside, Dasha posts videos of her friends laughing, making pancakes or playing party games. D asha smirks at the camera and says in a baby voice: “Hi, I missed you all.” It is 11 March, a few weeks after Russia invaded Ukraine, and the blond 19-year-old Moscow-based influencer with 126,000 Instagram followers is posting to her stories.
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